Water, what’s the big deal?

water-drop-wtDo you take water for granted? Safe drinking water has become something that we have come to expect.  We turn on the tap and clean drinking water pours forth from the spigot.

But did you know that even in the 21st Century, people in other countries around the world are not so lucky.  Research indicates that nearly a billion people worldwide do not have access to safe clean drinking water.  And you might be surprised to find out that some places in the United States find themselves in the same situation. For example in Fairbanks, Alaska, water trucks deliver weekly water supplies to thousands of people who live without running water and indoor bathrooms because the year round permafrost prohibits pipes being laid underground.

When Samuel Taylor Coleridge published The Rime of the Ancient Mariner in 1798, private companies were still supplying fresh water to various parts of London from the River Thames and the River Lea just like they do to those dry cabins in Fairbanks today.  By the mid 19th Century when “Water, water, everywhere, Nor any drop to drink” some of the most famous lines from that poem had become a popular quotation, a crisis point in the delivery of water had been reached because of frequent outbreaks of cholera arising from water pollution in those streams.

By the early 1900s, some cities began to use slow sand filtration, but it was disinfectants such as chlorine—which was first used in 1908—that played the largest role in reducing waterborne disease outbreaks such as typhoid, dysentery, and cholera.

Safe, clean water is indeed vital for life, not only for thirsty people, but also for the hydration of farm animals and crops. A primary focus on agriculture as we move into through the 21st Century and beyond is the availability of clean water.  Will climate change mean droughts and shifts in growing zones?  Protecting this important natural resource is everyone’s responsibility.

Here are some tips that can help:

  • Use less water to wash dishes.
  • Don’t let the tap run while you brush your teeth.
  • Run full loads when washing clothes.
  • Check faucets and pipes for leaks.
  • Use mulch around plants to retain moisture.
  • Connect a soaker hose to a rain barrel to slowly irrigate plants or a newly planted lawn.
  • If you must water your lawn, make sure only the lawn is being watered and not the house, the sidewalk and the street and water before the sun comes up.

Because Barton Marketing Group specializes in life sciences and agriculture, we can help you reach the audiences that need to hear the messages that will help you and your business communicate your solutions to the challenges facing agriculture including water conservation.

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